Abstract :
This research focuses on the process of understanding parents regarding the
framing of allegations of child exploitation at the 2019 PB Djarum scholarship
audition conducted by Detik.com. This research is a qualitative research with a
reception analysis method, and the data is obtained through the interview
process. The research result shows meaning. The results showed that Detik.com
was quite successful in conveying the meaning of news from its framing. The
informants were also able to interpret the content of the news based on their
respective analysis processes, taking into account several factors. In this study,
only two reading positions were found, namely the dominant hegemony reading
position and the negotiation reading position.