Abstract :
The internet is a media that functions to convey information. Not only that, the internet also functions
to sell an item through a persuasive message given. One of the features available for selling is
Tokopedia, where this feature serves to present a variety of items needed by the surrounding
community which is often called E- commerce. However, the Tokopedia feature is not enough to
make peopleinterested in shopping. Tokopedia presents a feature called Tokopoints so that people
want to collect points to be exchanged when buying goods and get a discounted price. And these
points are obtained when buying items in Tokopedia. This is because people really like discounts and
high shopping interest. Especially with the persuasion message in the form of images, animations
and Tokopoints egg-breaking games that make people interested in using. Based on the identification
of the problem, the researcher wants to see if the Tokopoints feature in Tokopedia can influence
consumer buying interest. This research uses quantitative methods. The results showed that there
was a relationship between the Tokopoints feature in the Tokopedia application on the very strong
consumer buying interest of 0.848.