Abstract :
Dinar Candy is a public figure and also a social media influencer in Indonesia. As a
social media influencer, she always be in a spotlight, because of her social media
activity that oftenly uploading sensual or explicit content. Dinar Candy purposely
uploading sensual and explicit content to give eye-satisfaction to her social media
followers especially early adult men. The objective of this research was to determine
the meaning of male gaze on social media on the content of the Dinar Candy
Instagram account by early adult men. The methodology of this research is
qualitative, by using the reception analysis research method to explore adult men
understanding about male gaze. Reception analysis on Dinar Candy?s content varies
in young adult men, the result is they?re position is dominant and opposition position.
Of the four informants, there are two dominant position and two opposition positions.
Therefore, not all informants entered the male gaze after seeing the uploaded
content of Dinar Candy?s Instagram. So, the result of this research can be useful for
the reader to enrich understanding about male gaze reception on dinar candy
Instagram account, that oftenly uploading sensual content.