Abstract :
The lack of Covid-19 education is proven by the lack of knowledge and awareness
in the community about Covid-19 and its prevention.A good strategy and education
is needed, so that the community can work well together.This research is based
on concern for public attitudes towards health protocols related to Covid 19.The
government through the ministry of health has provided education related to this,
one of which is through the form of educational comics.So it is important and
interesting to know more about the presentation of forms of persuasion carried out
through comic-themed health protocols.Therefore, picture stories are one of the
most acceptable forms of persuasion for all circles, because they are visual.This
research uses qualitative content analysis method to see persuasive messages of
covid-19 educational comics.The results showed that there are only categories of
persuasive messaging Motivation appeals, fear appeals, and humor appeals.for
the introduction stage of something new, the chosen approach should be an
approach that has the ultimate goal on cognitive enhancement.Therefore, using a
motivational approach.a number of existing forms of persuasion, there are 2 forms
of persuasion that are not present in this study.This is considered because the
emotional approach is more appropriate to use a form of persuasion that aims to
end affect affection.As for the reward approach, it is more suitable to be used for a
form of persuasion whose ultimate purpose is to influence the conative (behavior).