Institusion
Universitas Pembangunan Jaya Tangerang
Author
Rasyadini Indah Sari, Indah Sari
Subject
NC Drawing Design Illustration
Datestamp
2021-02-26 02:38:52
Abstract :
Kito Rato is a shop that uses the concept of a VW Combi food truck that
looks unique and has a comfortable place to relax. Selling various kinds of
drinks and food, the workers are all people with physical disabilities by
empowering Kito Rato's disabled people to be independent, Kito Rato uses
coffee suppliers from Sumatra using Krinci, Mandailing and Gayo coffee.
Because the uniqueness they have is using a VW Combi food truck and the
workers with disabilities by the Kito Rato shop are a differentiator from other
coffee shops in BSD, so the Kito Rato shop needs to be as creative as
possible to highlight its advantages, Stages of data collection, both data
Verbal and visuals were carried out by direct observation at the Kito Rato
shop and interviews with the founder, however, Kito Rato's shop currently
does not take advantage of the importance of promotion in a coffee shop
business, thus making Kedai Kito Rato less well-known to the BSD
community. Not only relying on online promotions such as Instagram, but
also offline promotion with it can make the right, effective, and branding
promotion strategy. Because with the promotion, consumers can directly
see Kito Rato products. which later could make Kedai Kito Rato better
known by the people of BSD and its surroundings.