Pengaruh Promosi,
Diskon, Kualitas Pelayanan Terhadap Loyalitas Pelanggan Shopee (Studi
Pada Mahasiswa Fakultas Ekonomi Program Studi Manajemen Universitas Wijaya Kusuma Surabaya).
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Institusion
Universitas Wijaya Kusuma Surabaya
Author
Rosyidah, Siti
Subject
HB Economic Theory
Datestamp
2020-09-14 05:51:21
Abstract :
The deepening of this study was carried out at a tertiary institution, namely "Universitas Wijaya Kusuma Surabaya" or better known as UWKS, which is one of the ranks of a private university in Surabaya, precisely on Jl. Dukuh Kupang XXV / 54. In the deepeening study to identification the impact of changes in "Promotions, Discounts, Service Quality on Shopee Customer Loyalty (Studies on Students of the Faculty of Economics, Management Study Program, University of Wijaya Kusuma Surabaya)" Keywords : discount, loyalty, promotion, service, marketplace, customers, shopee.
The deepening of this study was carried out at a tertiary institution, namely "Universitas Wijaya Kusuma Surabaya" or better known as UWKS, which is one of the ranks of a private university in Surabaya, precisely on Jl. Dukuh Kupang XXV / 54. In the deepeening study to identification the impact of changes in "Promotions, Discounts, Service Quality on Shopee Customer Loyalty (Studies on Students of the Faculty of Economics, Management Study Program, University of Wijaya Kusuma Surabaya)" Keywords : discount, loyalty, promotion, service, marketplace, customers, shopee.
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