Abstract :
The deepening of this study was carried out at a tertiary institution, namely "Universitas Wijaya Kusuma Surabaya" or better known as UWKS, which is one of the ranks of a private university in Surabaya, precisely on Jl. Dukuh Kupang XXV / 54. In the deepeening study to identification the impact of changes in "Promotions, Discounts, Service Quality on Shopee Customer Loyalty (Studies on Students of the Faculty of Economics, Management Study Program, University of Wijaya Kusuma Surabaya)"
Keywords : discount, loyalty, promotion, service, marketplace, customers, shopee.