PENGARUH TERPAAN IKLAN “EVERCOSS A7T†TERHADAP MINAT
BELI HANDPHONE PADA MASYARAKAT SURABAYA (Studi Deskriptif Kuantitatif Pengaruh Terpaan Iklan “Evercoss Tipe A7Tâ€
Di Televisi Terhadap Minat Beli Handphone Android Evercoss A7T Pada Masyarakat
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
DIMAS , MERTIN DESWITRIYAMA
Subject
HF5801 Advertising
Datestamp
2015-07-29 10:39:39
Abstract :
The purpose of this research is to know the influence of exposure to advertising Evercoss buying interest against A7T mobile phone on society of Surabaya. Exposure to the ads will give a response for the audience to perform an action, such as the S-O-R theory which assumes that the mass media give directly. The research is use the quantitative method. Data obtained using questionnaire and the determination of sample using simple random sampling. Then the data were processed using the statistical test (SPSS). The significance of the influence of exposure to advertising Evercoss A7T against interest buy obtained after final counting mobile phone using t-test (significance of 0,05). From the data analysis that statistically (Variabel X) exposure to television advertising Evercoss A7T has significant influence with (Variabel Y) the buy interest in mobile on society of Surabaya, which means Evercoss A7T ad impression on television affect the change in attitude that is of interest to buy mobile phone on society of Surabaya. This is shown from the value t calculate 2,607 is greater than t table which 1,661. Keywords : Exposure to Advertising, Interest in Buying
The purpose of this research is to know the influence of exposure to advertising Evercoss buying interest against A7T mobile phone on society of Surabaya. Exposure to the ads will give a response for the audience to perform an action, such as the S-O-R theory which assumes that the mass media give directly. The research is use the quantitative method. Data obtained using questionnaire and the determination of sample using simple random sampling. Then the data were processed using the statistical test (SPSS). The significance of the influence of exposure to advertising Evercoss A7T against interest buy obtained after final counting mobile phone using t-test (significance of 0,05). From the data analysis that statistically (Variabel X) exposure to television advertising Evercoss A7T has significant influence with (Variabel Y) the buy interest in mobile on society of Surabaya, which means Evercoss A7T ad impression on television affect the change in attitude that is of interest to buy mobile phone on society of Surabaya. This is shown from the value t calculate 2,607 is greater than t table which 1,661. Keywords : Exposure to Advertising, Interest in Buying
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