HUBUNGAN TERPAAN IKLAN CALON PRESIDEN PRABOWO-HATTA DI TELEVISI DENGAN PARTISIPASI POLITIK DALAM PILPRES 2014
(Study Korelasi Hubungan Terpaan Iklan Calon Presiden Prabowo-Hatta Versi Garuda Di Dadaku di Televisi Dengan Partisipasi Politik Dalam Pilpre
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
Dwiki , Kurniawan
Subject
HD59 Public relations. Industrial publicity
Datestamp
2015-07-29 10:36:48
Abstract :
The purpose of this study was to determine the relationship of advertising exposure presidential candidate Prabowo - Hatta on television with political participation in Surabaya. In the present study, the author focuses more on the level of political participation at the level of the observer. The theory used is the theory S - O - R, which assumes that the mass media, especially television gives a message that once was considered a stimulus for the viewer, which presidential candidate Prabowo ad impressions - Hatta .. ad impressions presidential candidate Prabowo - Hatta assumed as stimulus which can cause certain reactions to selfaudience, in this case participation in the elections. The method used in the study is quantitative. The data were obtained using a questionnaire and determination of sample using cluster random sampling. Furthermore, the data is processed by using the Spearman rank correlation method. Significant relationships presidential candidate Prabowo advertising exposure - Hatta on television with political participation was obtained after the final calculation using the t test (significance 0.05). From the data analyzed statistically that advertising exposure variables presidential candidate Prabowo - Hatta on TV (X) has a significant relationship with political participation (Y), which means advertising presidential candidate Prabowo - Hatta on television in obtaining a strong relationship with political participation. This is shown from4.029 t-test value is greater than the 1,980 t table. Keywords: Relationships, Exposure, Ad Prabowo Presidential Candidate - Hatta.
The purpose of this study was to determine the relationship of advertising exposure presidential candidate Prabowo - Hatta on television with political participation in Surabaya. In the present study, the author focuses more on the level of political participation at the level of the observer. The theory used is the theory S - O - R, which assumes that the mass media, especially television gives a message that once was considered a stimulus for the viewer, which presidential candidate Prabowo ad impressions - Hatta .. ad impressions presidential candidate Prabowo - Hatta assumed as stimulus which can cause certain reactions to selfaudience, in this case participation in the elections. The method used in the study is quantitative. The data were obtained using a questionnaire and determination of sample using cluster random sampling. Furthermore, the data is processed by using the Spearman rank correlation method. Significant relationships presidential candidate Prabowo advertising exposure - Hatta on television with political participation was obtained after the final calculation using the t test (significance 0.05). From the data analyzed statistically that advertising exposure variables presidential candidate Prabowo - Hatta on TV (X) has a significant relationship with political participation (Y), which means advertising presidential candidate Prabowo - Hatta on television in obtaining a strong relationship with political participation. This is shown from4.029 t-test value is greater than the 1,980 t table. Keywords: Relationships, Exposure, Ad Prabowo Presidential Candidate - Hatta.
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