Abstract :
The purpose of this study is to investigate how the meanings of La Lights
Cigarette ads Indiefest Version "Saatnya Besarin Musik Loe" with theories that
are used among others: the theory of advertising, creative advertising, television
advertising, television advertising elements, with the semiotic approach of John
Fiske.
The method used in this study, using the method of semiotics John Fiske due in
advertising illustration LA Lights Indiefest version of "Saatnya Besarin Musik
Loe" in this television there are various in accordance with codes of television in
the methods of John Fiske.
From the results of this research in visualization Indiefest LA Lights Cigarette
advertising on television as a whole is about the festival that is held Cigarette LA,
for an amateur band (indie) and not yet known who is described as a small all of
the equipment used, and the dim lighting and setting in warehouse signifies that if
you want his music and his band became a big need to follow LA Light Indiefest