Abstract :
ALYA ROSITA NINGSIH, 1343010195, Community Attitudes in Surabaya To
The Contens of Message Community service advertising voice without cigarettes
on Television (Quantitative Descriptive Study of Community Active smokers
Attitudes in Surabaya To The Contens of Message Community service advertising
voice without cigarettes on Television).
The purpose of this research is to know how the community active
smokers attitude in Surabaya To The Contens of Message Community service
advertising voice without cigarettes on Television.
In this research, the authors used S-O-R theory. The methods that used is
deskriptive quantitative research methods, sampling technique that used is
purposive sampling with total respondent 100 active smokers people age 17 years
old up in Surabaya.
The result of the research are the community active smokers attitude in
Surabaya to the contens of message community service advertising voice without
cigarettes on television is neutral. They know and like with the contens massage
and understand about the impact from smoke and smoke of cigarettes, but they
still smoking.
Keyword : Attitude, Active smokers, Contes Message of Community service
advertising voice without cigarettes