EFEKTIVITAS IKLAN PROVIDER AXIS VERSI RABU RAWIT PADA
MASYARAKAT SURABAYA
(Studi Deskriptif Kuantitatif Efektivitas Iklan Provider Axis Versi Rabu
Rawit di Televisi Trans7 Pada Masyarakat Surabaya)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
Arum, Deby
Subject
P87 Communication. Mass Media
Datestamp
2018-07-23 02:49:37
Abstract :
ARUM DEBY, 1343010042, THE EFFECTIVENESS OF PROVIDER AXIS ADVERTISEMENT RABU RAWIT VERSION TO THE SURABAYA COMMUNITY (The Quantitative Descriptive Study of the Effectiveness of Advertising Provider Axis, Rabu Rawit Version at Trans7 television Programs to the Surabaya Community) The Telecommunication Provider Advertisement is any kind of promotions related to telecommunication and technology activities. The advertisement message is to form the good image of the company or the individual and invite the public to choose and use the company services that make this advertisement Therefore, a lot of popping up the telecommunications provider advertisements, one of the newest version advertisement is RABU RAWIT, it?s the advertisement of Axis Provider, This advertisement always appear at the television programs, one of them is Trans7 television station that aired on Tuesday night and Wednesday morning till night. This study aims to identify and quantitatively identify how much of the effectiveness of the advertising provider Axis, Rabu Rawit version on television. The theory used is S-O-R (Stimulus Organism Response) and analysis of DRM (Direct Rating Method) against people aged between 17-40 years in Surabaya. The variable test uses the Likert scale to 100 respondents with multistage cluster sampling technique based on the region of residence. The conclusion of this study, that the effectiveness of the advertising provider axis Rabu Rawit version at Trans7 television program to the community in Surabaya the range of age 17-40 years is 52.1. The amount is included in the table DRM if it lies in the ads are not effective. Key words : Advertisement Provider, Effectiveness of the advertisement, SOR ( Stimulus Organism Response), DRM (Direct Rating Method)
ARUM DEBY, 1343010042, THE EFFECTIVENESS OF PROVIDER AXIS ADVERTISEMENT RABU RAWIT VERSION TO THE SURABAYA COMMUNITY (The Quantitative Descriptive Study of the Effectiveness of Advertising Provider Axis, Rabu Rawit Version at Trans7 television Programs to the Surabaya Community) The Telecommunication Provider Advertisement is any kind of promotions related to telecommunication and technology activities. The advertisement message is to form the good image of the company or the individual and invite the public to choose and use the company services that make this advertisement Therefore, a lot of popping up the telecommunications provider advertisements, one of the newest version advertisement is RABU RAWIT, it?s the advertisement of Axis Provider, This advertisement always appear at the television programs, one of them is Trans7 television station that aired on Tuesday night and Wednesday morning till night. This study aims to identify and quantitatively identify how much of the effectiveness of the advertising provider Axis, Rabu Rawit version on television. The theory used is S-O-R (Stimulus Organism Response) and analysis of DRM (Direct Rating Method) against people aged between 17-40 years in Surabaya. The variable test uses the Likert scale to 100 respondents with multistage cluster sampling technique based on the region of residence. The conclusion of this study, that the effectiveness of the advertising provider axis Rabu Rawit version at Trans7 television program to the community in Surabaya the range of age 17-40 years is 52.1. The amount is included in the table DRM if it lies in the ads are not effective. Key words : Advertisement Provider, Effectiveness of the advertisement, SOR ( Stimulus Organism Response), DRM (Direct Rating Method)
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