Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
Bintang , Elkana Simatupang
Subject
HF5717 Business communication
Datestamp
2018-07-25 03:30:24
Abstract :
The research was done at UTD PMI Surabaya. the purpose of this study was to
determine how the role of PR UTD PMI Surabaya in enhancing positive image.
This type of research is qualitative descriptive order. This study uses data
collection through in-depth interviews. Informants in this study is the public
relations officer UTD PMI Surabaya, blood donor services department staff, staff
common parts, as well as the community or (Donor Voluntary). This study
focuses on the performance of PR UTD PMI Surabaya in maintaining a positive
image within the organization and the wider community.
Keyword: Role, Public Relations, and A Positive Image