REPRESENTASI KECANTIKAN WANITA DALAM IKLAN GIZI
SUPER CREAM
(StudiAnalisisSemiotikTerhadapIklanPadaMajalahKecantikan)
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
Daniel, James
Subject
HF5001 Business. Business Administration
Datestamp
2018-07-26 04:02:32
Abstract :
Daniel James Mailakay, representation of female beauty in advertising Gizi Super Cream (Study of Semiotic analysis of advertisements on Kecantikan magazines). The study aims to examine in depth about the representation of the beauty of women in advertising Gizi Super Cream in Kecantikan magazines. In a Gizi Super Cream ads in Kecantikan magazines, women female beauty refers to the female figure of Java. This study uses the theory os semiotic Roland Barthes. In this semiotic theory is devided into two parts, namely bookmarks (signifier) and (signified). Barthes has levels of tagging the denotation, connotation and myth. The method used in this research is qualitative method. With data collection through documentation study, keperpustakaan, materials that can be used as a reference as well as use of the internet. The result showed that the representation of the beauty of women in advertising Gizi Super Cream in Kecantikan Magazines tend to represent the beauty of women by women of Java. In which there is the meaning of denotation and connotation which then produces a myth. Denotation meaning that all that appears in the ad, while the connotation that the natural beauty that radiates from Indonesia. And the myth is the myth of beauty. Keywords : Semiotics, Representation of female beauty
Daniel James Mailakay, representation of female beauty in advertising Gizi Super Cream (Study of Semiotic analysis of advertisements on Kecantikan magazines). The study aims to examine in depth about the representation of the beauty of women in advertising Gizi Super Cream in Kecantikan magazines. In a Gizi Super Cream ads in Kecantikan magazines, women female beauty refers to the female figure of Java. This study uses the theory os semiotic Roland Barthes. In this semiotic theory is devided into two parts, namely bookmarks (signifier) and (signified). Barthes has levels of tagging the denotation, connotation and myth. The method used in this research is qualitative method. With data collection through documentation study, keperpustakaan, materials that can be used as a reference as well as use of the internet. The result showed that the representation of the beauty of women in advertising Gizi Super Cream in Kecantikan Magazines tend to represent the beauty of women by women of Java. In which there is the meaning of denotation and connotation which then produces a myth. Denotation meaning that all that appears in the ad, while the connotation that the natural beauty that radiates from Indonesia. And the myth is the myth of beauty. Keywords : Semiotics, Representation of female beauty
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