OPINI PELANGGAN TELKOM SURABAYA TERHADAP IKLAN CORPORATE PT. TELKOM INDONESIA, TBK VERSI “LOGO BARU†DI TELEVISI (Studi Deskriptif Kuantitatif Tentang Opini Pelanggan Telkom Surabaya Terhadap Iklan Corporate PT. Telkom Indonesia, Tbk Versi “Logo Bar
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Institusion
Universitas Pembangunan Nasional Veteran Jawa Timur
Author
YULITA , DIAN FRANCISCA
Subject
P99 Semiotics. Signs and symbols
Datestamp
2011-03-06 02:10:17
Abstract :
The objective of research was to know how the opinion customer of Telkom Surabaya toword the Corporate Advertisement of PT. Telkom Indonesia, Tbk Version " new logo" in television. The opinion of customer Telkom Surabaya could be seen from the side of his opinion, that is positive opinion, negative opinion, or neutral opinion to the advertisement. In this research, we use the theory of Stimulus-Organism-Response, Advertising, Society As Beholder Television, Opinion, Logo, Colour. The research method that is used is quantitative descriptive research. The Research population is Telkom Surabaya customer who have seen television advertisement of PT. Telkom Indonesia, Tbk Version " new logo" with assumption that respondents fully understand about the undergoing research and it will affect to the accuracy of the data result. Sampling technique in this research uses non sampling probability technique with purposive sampling type. The Result indicates that most of the Telkom Surabaya customers give positive opinion to corporate advertisement of PT. Telkom Indonesia, Tbk Version " new logo" which displayed on] television
The objective of research was to know how the opinion customer of Telkom Surabaya toword the Corporate Advertisement of PT. Telkom Indonesia, Tbk Version " new logo" in television. The opinion of customer Telkom Surabaya could be seen from the side of his opinion, that is positive opinion, negative opinion, or neutral opinion to the advertisement. In this research, we use the theory of Stimulus-Organism-Response, Advertising, Society As Beholder Television, Opinion, Logo, Colour. The research method that is used is quantitative descriptive research. The Research population is Telkom Surabaya customer who have seen television advertisement of PT. Telkom Indonesia, Tbk Version " new logo" with assumption that respondents fully understand about the undergoing research and it will affect to the accuracy of the data result. Sampling technique in this research uses non sampling probability technique with purposive sampling type. The Result indicates that most of the Telkom Surabaya customers give positive opinion to corporate advertisement of PT. Telkom Indonesia, Tbk Version " new logo" which displayed on] television
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