SEMIOTIC ANALYSIS OF THE PACKAGING OF TOLAK ANGIN AND
ANTANGIN
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Institusion
Universitas Buddhi Dharma
Author
Natasya, Silvia
Subject
658.56 Manajemen Analisa Produk
Datestamp
2023-02-24 04:02:17
Abstract :
This research is aimed at describing semiotics studies about signs, implied meaning and compare of advertisement in which the writer focused to find the meaning on the packaging of Tolak Angin and Antangin. This analysis used the descriptive qualitative method to analyse packaging which have signs by using Barthes? theory. In this case, all signs of the packaging TolakAngin and Antangin are called denotation. It is because people can see based on their eyesight. While, connotation found in this analysis are anti-disease, anti shield, body protector, easy to carry, easy to obtain, good quality. Then, myth which are available on the data analysis are about health, effectiveness, safe, harmless, and not just an ordinary medicine. After found the result, the writer compare between the packaging Tolak Angin and Antangin to find the similarity and the differences. The similarity is the design, it designs consistent with verbal sign to balancing all information about the product while the differences in the identity of each product that has own characteristics such as layout, picture, and color. From the analysis that has done, it can be concluded that the packaging can be compared and can be analysed using other semiotics theory such as the orders of signification namely the denotation, connotation and myth. Keywords: Linguistics, Semiotics, Advertisement, Signs, Comparison, TolakAngin, Antangin, Denotation, Connotation, Myth.
This research is aimed at describing semiotics studies about signs, implied meaning and compare of advertisement in which the writer focused to find the meaning on the packaging of Tolak Angin and Antangin. This analysis used the descriptive qualitative method to analyse packaging which have signs by using Barthes? theory. In this case, all signs of the packaging TolakAngin and Antangin are called denotation. It is because people can see based on their eyesight. While, connotation found in this analysis are anti-disease, anti shield, body protector, easy to carry, easy to obtain, good quality. Then, myth which are available on the data analysis are about health, effectiveness, safe, harmless, and not just an ordinary medicine. After found the result, the writer compare between the packaging Tolak Angin and Antangin to find the similarity and the differences. The similarity is the design, it designs consistent with verbal sign to balancing all information about the product while the differences in the identity of each product that has own characteristics such as layout, picture, and color. From the analysis that has done, it can be concluded that the packaging can be compared and can be analysed using other semiotics theory such as the orders of signification namely the denotation, connotation and myth. Keywords: Linguistics, Semiotics, Advertisement, Signs, Comparison, TolakAngin, Antangin, Denotation, Connotation, Myth.
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