SEMIOTICS ANALYSIS OF JONAS BLUE’S MUSIC VIDEO RISE
THROUGH ROLAND BARTHES’ THEORY
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Institusion
Universitas Buddhi Dharma
Author
Dennis Suswanto, Kadiman
Subject
Datestamp
2023-02-22 08:11:31
Abstract :
Nowadays, the improvement of digital and technology in the music industry has brought people many advantages. By using the internet, people in different countries can communicate easily with each other by delivering a message through a music video that has been made. However, the language differentiation of each country makes it more difficult to understand the meaning of the signs within the music video. The sign itself is not only as minor information but something that has more meaning hidden within it. According to Barthes, the concept of semiotics can be used as a tool to uncover the hidden meanings in the text. Hence, the purpose of this thesis is to analyze the meaning of Jonas Blue?s Rise music video through the Semiotic theory of Roland Barthes. By making this research, the writer attempts to discuss and explain the Connotative meaning, Denotative meaning and Myth that can be found in Jonas Blue?s music video Rise. In doing the analysis, the writer uses qualitative methodology which are filled with words instead of numbers. The data of this research are taken from the scene in Jonas Blue?s music video on Youtube. The result of the analysis shows that there are 10 data that can be found in the video, and there are 10 denotative meaning and connotative meaning in the scenes from the video.
Nowadays, the improvement of digital and technology in the music industry has brought people many advantages. By using the internet, people in different countries can communicate easily with each other by delivering a message through a music video that has been made. However, the language differentiation of each country makes it more difficult to understand the meaning of the signs within the music video. The sign itself is not only as minor information but something that has more meaning hidden within it. According to Barthes, the concept of semiotics can be used as a tool to uncover the hidden meanings in the text. Hence, the purpose of this thesis is to analyze the meaning of Jonas Blue?s Rise music video through the Semiotic theory of Roland Barthes. By making this research, the writer attempts to discuss and explain the Connotative meaning, Denotative meaning and Myth that can be found in Jonas Blue?s music video Rise. In doing the analysis, the writer uses qualitative methodology which are filled with words instead of numbers. The data of this research are taken from the scene in Jonas Blue?s music video on Youtube. The result of the analysis shows that there are 10 data that can be found in the video, and there are 10 denotative meaning and connotative meaning in the scenes from the video.
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