Female Portrayals through Body Cleanser Advertisements
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Institusion
Universitas Islam Negeri Alauddin
Author
Subject
659.1 Periklanan, Reklame, Pariwara, Iklan, Sponsor
Datestamp
2017-11-08 02:49:46
Abstract :
The writer found that there are five categories of gender advertisement seen from Lux and Giv advertisement; those are relative size, feminine touch, licensed withdrawal, ritualization of subordination, and body display. The writer also discovered that in the advertisement, women are just showed as subject sexuality and in subordination position of men when it is correlated in the real life or in society. The writer concluded that advertisement is the reflection of our society. In our society, women showed have beauty whether in physic or psychology while in Islamic point of view, women had to close their body wit Muslimah's dress to protect their beauty.
The writer found that there are five categories of gender advertisement seen from Lux and Giv advertisement; those are relative size, feminine touch, licensed withdrawal, ritualization of subordination, and body display. The writer also discovered that in the advertisement, women are just showed as subject sexuality and in subordination position of men when it is correlated in the real life or in society. The writer concluded that advertisement is the reflection of our society. In our society, women showed have beauty whether in physic or psychology while in Islamic point of view, women had to close their body wit Muslimah's dress to protect their beauty.
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