ANALISA PENGARUH KUALITAS PRODUK, PELAYANAN,HARGA DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI SION FURNICENTER
PAKUWON TRADE CENTER SURABAYA
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Institusion
Universitas Katolik Darma Cendika
Author
Pranata, Dwi
Subject
HB Economic Theory
Datestamp
2020-04-21 03:58:40
Abstract :
In this period of furniture experienced a very rapid development, ranging from the development of design, construction of the stronger, increasingly varied raw materials, this is due to the level of furniture needs greatly increased every year continues to grow. This study aims to determine how much influence the quality of products, services, prices and location of consumer purchasing decisions in Sion Furnicenter Pakuwon Trade Center Surabaya. Sampling method used is purposive sampling. The sample in this research is 100 respondents who had made a purchase in Sion Furnicenter Pakuwon Trade Center Surabaya. Data processing using SPSS Program Statistic version 22.0. Based on the results of data processing obtained the following results: product quality significantly influence consumer purchasing decisions with tcount (2.865) > ttable (1.985) with a significance value of 0.005<0,05, service quality has no effect on the decision of consumer purchases with tcount (0.186) < ttabel (1.985) with significance value 0.186<0,05, the price significantly influence consumer purchase decision with tcount (2.793)>ttable (1.985) with significance value 0.006<0,05 and the location has no effect on consumer purchase decision with tcount (0.960) < ttable (1.985) with significance value 0.340<0,05.
In this period of furniture experienced a very rapid development, ranging from the development of design, construction of the stronger, increasingly varied raw materials, this is due to the level of furniture needs greatly increased every year continues to grow. This study aims to determine how much influence the quality of products, services, prices and location of consumer purchasing decisions in Sion Furnicenter Pakuwon Trade Center Surabaya. Sampling method used is purposive sampling. The sample in this research is 100 respondents who had made a purchase in Sion Furnicenter Pakuwon Trade Center Surabaya. Data processing using SPSS Program Statistic version 22.0. Based on the results of data processing obtained the following results: product quality significantly influence consumer purchasing decisions with tcount (2.865) > ttable (1.985) with a significance value of 0.005<0,05, service quality has no effect on the decision of consumer purchases with tcount (0.186) < ttabel (1.985) with significance value 0.186<0,05, the price significantly influence consumer purchase decision with tcount (2.793)>ttable (1.985) with significance value 0.006<0,05 and the location has no effect on consumer purchase decision with tcount (0.960) < ttable (1.985) with significance value 0.340<0,05.
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