Abstract :
Entrepreneurship is one effort to overcome the increasing number of unemployed. In addition to being economically beneficial, most entrepreneurial activities are also
very helpful in efforts to meet the needs of many people, both directly and indirectly. The company will be said to be large and successful if the company is successful
continuously and consistently in maintaining quality in terms of quality product, service quality and price given to consumers. This research was conducted at Broiler
Cut Karunia in Blitar. This study aims to determine the effect of product quality, service quality and price on purchasing decisions. The number of samples specified
was 75 respondents using the accidential sampling method. As independent variables namely product quality, service quality and price, and independent variables are
purchasing decisions. Data analysis used included validity test, reliability test,normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, determinant coefficient analysis (R2) and test (t). This data is processed using SPSS version 22.0. From the results of the data analysis it can be concluded that the product quality variable shows a count of 1274
t table (? = 0.05) of 1,993 then H0 is rejected and H1 is accepted, so it can be concluded that service quality has a significant effect on purchasing decisions. While the price variable shows a t count of 0.915