PENGARUH PROMOSI DAN KUALITAS PELAYANAN
TERHADAP KEPUASAN KONSUMEN DALAM
PENGGUNAAN JASA SIDIK JARI PADA PERUSAHAAN JaPo
GABINDO DISURABAYA
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Institusion
Universitas Katolik Darma Cendika
Author
Arifin, M Zainal
Subject
HB Economic Theory
Datestamp
2020-12-19 13:05:06
Abstract :
This study aims to determine the effect of promotion and quality of service on customer satisfaction in the use of fingerprint services at Japo Gabindo company in Surabaya. The method in sampling is purposive sampling method by using questionnaire questions to 100 respondents who are consumers of Japo Gabindo in Surabaya with the condition (1) male or female; (2) ages 17 - 60 years; (3) Consumers and / or respondents who have used Japo GABINDO fingerprint services at least 1 time. This research was tested using Validity Test, Reliability Test, Classical Assumption Test (Multicollinearity Test, Heterocedasticity Test and Normality Test), Multiple Linear Regression Test, Determinant Coefficient and t Test. In the t test, the results of the promotion variable (X1) = 0.520 0.05, which means that the promotion does not have a significant effect on customer satisfaction in Gabindo in Surabaya, the service quality variable (X2) = 5.789 0,050, which means that service quality has a significant effect on customer satisfaction in the Gabindo japo company in Surabaya. The researcher concluded that the promotion had no effect on customer satisfaction in Gabindo's Japo company in Surabaya, while service quality had an effect on consumer satisfaction in Gabindo's Japo company in Surabaya.
This study aims to determine the effect of promotion and quality of service on customer satisfaction in the use of fingerprint services at Japo Gabindo company in Surabaya. The method in sampling is purposive sampling method by using questionnaire questions to 100 respondents who are consumers of Japo Gabindo in Surabaya with the condition (1) male or female; (2) ages 17 - 60 years; (3) Consumers and / or respondents who have used Japo GABINDO fingerprint services at least 1 time. This research was tested using Validity Test, Reliability Test, Classical Assumption Test (Multicollinearity Test, Heterocedasticity Test and Normality Test), Multiple Linear Regression Test, Determinant Coefficient and t Test. In the t test, the results of the promotion variable (X1) = 0.520 0.05, which means that the promotion does not have a significant effect on customer satisfaction in Gabindo in Surabaya, the service quality variable (X2) = 5.789 0,050, which means that service quality has a significant effect on customer satisfaction in the Gabindo japo company in Surabaya. The researcher concluded that the promotion had no effect on customer satisfaction in Gabindo's Japo company in Surabaya, while service quality had an effect on consumer satisfaction in Gabindo's Japo company in Surabaya.
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