Abstract :
Investment plays an important role in moving the economic growth and the
absorption of labor for Indonesia. The population increased but not an indication of the
growing number of investors in Indonesia on the contrary the number of investors
declined. The limited time and knowledge, the absence of clear and transparent
information from the government and capital market participants, the lack of promotion
of the company stock, the risk is considered threatening and endangering the public
finance and capital markets are still considered less beneficial than regular savings.
Indonesia Stock Exchange with the stock trading holding company investment build a
gallery to provide financial education, promoting their products / services so that the
capital market investment will encourage students to become an investor. Students are
considered as potential investors who will be able to build a positive climate for
investment in the Indonesian market. Students are considered as potential investors who
will be able to build a positive climate for investment in the Indonesian market.
The aim of research to analyze the relationship between financial education, and
the promotion of socio-economic status of the student investment decisions through
increased financial literacy and students' perceptions of the risk capital market
investment. The population of this study were students enrolled as an investor in
university investment gallery. Samples taken as many as 384 respondents taken by
random sampling technique. Data were collected by questionnaire and data analysis
method used is Structural Equation Modeling (SEM) using AMOS.
The results obtained are: (1) Financial education has a negative significant
effects on the financial literacy. Promotion has a positif significant effect on financial
literacy and socioeconomic status has a positif significant effect on financial literacy.
(2)Financial education has a negative insignificant effect on the perception of risk.
Promotion has a positive significant effect on the perception of risk and socioeconomic
status has a positif significant effect on the perception of risk. (3) Financial Literacy has
a positive significant effect on the perception of risk and investment decisions of
students. Student perceptions of risk also positive significantly influence the investment
decisions are taken by students as an investor.(4) Financial education has a positive
significant impact on investment decisions, promotions has a negative insignificant
effect on investment decisions, socioeconomic status has a negative insignificant effect
on investment decisions. (5) Financial literacy and student perceptions of the risks of
investment serves as an intervening variable that mediates the relationship between the
promotion of economic and social status of students to the investment decision taken by
the student.