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Analisis Tataniaga Jengkol (Archidendron Pauciflorum) di Kota Medan (Kasus : Kelurahan Lau Cih, Kecamatan Medan Tuntungan, Kota Medan)
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Institusion
Universitas Sumatera Utara
Author
Hutajulu, Adelbert Raja Arif
Subject
Trading 
Datestamp
2018-12-28 03:42:49 
Abstract :
The aim of this research is for analyzing the dog-fruit?s trading in Kelurahan Lau Cih, Kecamatan Medan Tuntungan, Medan City. The kind of this research is descriptive qualitative, used 34 trading institutions population data which is found from Central Market, Kelurahan Lau Cih. The method of sampling used in this research is cencus and all the members of the population are investigated one by one as a sample of 34. The result of this research shows that the dog-fruit?s trading channel in Lau Cih Central Market involves some trading institutions like farmers, collector merchants, the wholesaler until the collector merchant, the whole seller to the retailer. There are 3 (three) channels of dogfruit?s trading institution that involve in each trading institution. They are facing the different trading process and can be showed from the function of trading, the market structure, the behaviour of market and the difference of market. The functions involved the physical functions, the changing functions and the facilities?s functions. All the functions have been done well enough by the trading institution involved in this research, but the functions of the trading programme have not been done by farmers. Farmer?s market structure is monopsony, the collector merchant is facing perfect competition market structure, the whole seller to the retailer are facing oligopoly market structure. Operationally of 3 (three) existing trading patterns, the third channel is the most efficient if shown from the evenly distributed margin value in each trading institutions which involve and lowest margin value and the highest farmer?s share and is showed from the spread of the profit to cost ratio (Li/Ci ratio). 

Institution Info

Universitas Sumatera Utara