Institusion
Universitas Sumatera Utara
Author
Hutajulu, Adelbert Raja Arif
Subject
Trading
Datestamp
2018-12-28 03:42:49
Abstract :
The aim of this research is for analyzing the dog-fruit?s trading in Kelurahan
Lau Cih, Kecamatan Medan Tuntungan, Medan City. The kind of this research is
descriptive qualitative, used 34 trading institutions population data which is found
from Central Market, Kelurahan Lau Cih. The method of sampling used in this
research is cencus and all the members of the population are investigated one by one
as a sample of 34.
The result of this research shows that the dog-fruit?s trading channel in Lau
Cih Central Market involves some trading institutions like farmers, collector
merchants, the wholesaler until the collector merchant, the whole seller to the retailer.
There are 3 (three) channels of dogfruit?s trading institution that involve in each
trading institution. They are facing the different trading process and can be showed
from the function of trading, the market structure, the behaviour of market and the
difference of market. The functions involved the physical functions, the changing
functions and the facilities?s functions. All the functions have been done well enough
by the trading institution involved in this research, but the functions of the trading
programme have not been done by farmers. Farmer?s market structure is monopsony,
the collector merchant is facing perfect competition market structure, the whole seller
to the retailer are facing oligopoly market structure.
Operationally of 3 (three) existing trading patterns, the third channel is the
most efficient if shown from the evenly distributed margin value in each trading
institutions which involve and lowest margin value and the highest farmer?s share and
is showed from the spread of the profit to cost ratio (Li/Ci ratio).