Pengaruh Relationship Marketing Terhadap Kepuasan Konsumen pada Hotel Payaloting Internasional Panyabungan
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Institusion
Universitas Sumatera Utara
Author
Nasution, Rizky Haj
Subject
Trust
Datestamp
2019-04-29 01:45:52
Abstract :
This study aims to identify and analyze the impact effect of relationship marketing on customer satisfaction in Hotel Payaloting Panyabungan Mandailing Natal. This research is a kind of associative research aimed to analyze the relationship between one variable with another variable or a variable effect to other variables. The samples were 62 respondents using purposive sampling. Primary data was collected through questionnaires and documentation, secondary data collected from literature. Analysis method used is descriptive and statistical analysis methods with techniques of multiple linear regression analysis. The results of research showed that the marketing relationship that satisfaction can be explained by the variable trust, emphaty dan reciprocity. R Square of 0.144 means that 14,4% of relationship marketing is can be explained by variable trust, emphaty dan reciprocity. While remaining 55.6% is explained by other factors not examined in this study.
This study aims to identify and analyze the impact effect of relationship marketing on customer satisfaction in Hotel Payaloting Panyabungan Mandailing Natal. This research is a kind of associative research aimed to analyze the relationship between one variable with another variable or a variable effect to other variables. The samples were 62 respondents using purposive sampling. Primary data was collected through questionnaires and documentation, secondary data collected from literature. Analysis method used is descriptive and statistical analysis methods with techniques of multiple linear regression analysis. The results of research showed that the marketing relationship that satisfaction can be explained by the variable trust, emphaty dan reciprocity. R Square of 0.144 means that 14,4% of relationship marketing is can be explained by variable trust, emphaty dan reciprocity. While remaining 55.6% is explained by other factors not examined in this study.
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