Pengaruh Lokasi, Fasilitas Usaha, dan Harga terhadap Keunggulan Bersaing Pada Kos-Kosan (Ben House Kost)
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Institusion

Universitas Sumatera Utara

Author

Sinuhaji, Christianto Agita (STUDENT ID : 180502024)
(LECTURER ID : 0007066702)

Subject

Location 

Datestamp

2022-11-28 08:52:40 

Abstract :
This study aims to determine and analyze the effect of location, business facilities, and price on competitive advantage in boarding houses (Ben House Kost). This research is associative research and the type of data used is quantitative data. The population in this study is the customers of Ben House Kost. which amounted to 42 people. The number of samples in this study were 37 people with a sampling technique using purposive sampling with the criteria of having rented for at least 1 month at Ben House Kost. Data analysis used multiple linear regression analysis. The results of this study indicate that simultaneously the location, business facilities, and price have significant effect on competitive advantage in boarding houses (Ben House Kost). Partially, location, business facilities, and price have positive and significant effect on competitive advantage in boarding houses (Ben House Kost).