Pengaruh Penggunaan E-commerce dan Kreativitas Momprenuer terhadap Peningkatan Pendapatan Keluarga di Kota Medan
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Institusion
Universitas Sumatera Utara
Author
Silitonga, Ardiya Ulfa (STUDENT ID : 190521028)
(LECTURER ID : 0007066702)
(LECTURER ID : 0007066702)
Subject
Use of e-commerce
Datestamp
2022-11-30 03:06:21
Abstract :
The purpose of this study was to determine and analyze the effect of using e-commerce and mompreneur creativity on increasing family income in the city of Medan in using e-commerce. This research is an associative research that aims to determine the relationship between two or more variables obtained from interviews and distributing research questionnaires and the sampling technique in this study was purposive sampling. The number of samples is 71 Mompreneur owners of MSMEs in Medan City who use e-commerce. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the use of e-commerce and mompreneur creativity simultaneously have a positive and significant effect on increasing family income in the city of Medan.
The purpose of this study was to determine and analyze the effect of using e-commerce and mompreneur creativity on increasing family income in the city of Medan in using e-commerce. This research is an associative research that aims to determine the relationship between two or more variables obtained from interviews and distributing research questionnaires and the sampling technique in this study was purposive sampling. The number of samples is 71 Mompreneur owners of MSMEs in Medan City who use e-commerce. The data analysis technique used is multiple linear regression analysis. The results of this study indicate that the use of e-commerce and mompreneur creativity simultaneously have a positive and significant effect on increasing family income in the city of Medan.
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