Institusion
Universitas Sumatera Utara
Author
Pasaribu, Putra Ahmad Syarif Irawan
Subject
Knowledge of Entrepreneurship
Datestamp
2018-12-17 02:37:38
Abstract :
This study aims to determine and analyze whether the entrepreneurial knowledge
and individual characteristics partially and simultaneously affect the success of
Cafe And Coffee Shop in Medan Sunggal District. The variables of this research
consist of business success variable (Y) as dependent variable, and entrepreneurship
knowledge variable (X1) and individual characteristic variable (X2) as independent
variable. Data analysis technique used is quantitative method with the help of
program SPSS version 16.0. This study uses Multiple Linear Regression Analysis.
The population in this research is all business actor of Cafe And Coffee Shop in
Sub District of Medan Sunggal, and sampling is based on saturated sample that is
37 business actor Cafe And Coffee Shop in Medan Sunggal Subdistrict. Primary
data collection using questionnaires. The results showed that entrepreneurial
knowledge and individual characteristics partially and simultaneously have a
positive and significant effect on the success of Cafe And Coffee Shop in Medan
Sunggal Sub.