Pengaruh Kepercayaan Merek dan Kepuasan Konsumen Kartu Telkomsel terhadap Loyalitas pada Mahasiswa Jurusan Akuntansi Politeknik Negeri Medan
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Institusion
Universitas Sumatera Utara
Author
Ricardo, Jonatan
Subject
Brand Trust
Datestamp
2018-12-17 02:49:12
Abstract :
This research was conducted in order to determine how much Effect of Brand Trust And Customer Satisfaction of Telkomsel Card at State Polytechnic Students Accounting Academic Of Medan. The method used is statistics descriptive analysis method, and using multiple linear regression analysis. The data used in this study are primary and secondary. Samples in this study amounted to 72 customers with a sampling technique that by using purposive sampling. The results of this study indicate that Brand Trust and Customer Satisfaction of Telkomsel Card have significant impact to Loyalty at State Polytechnic Students Accounting Academic Of Medan.
This research was conducted in order to determine how much Effect of Brand Trust And Customer Satisfaction of Telkomsel Card at State Polytechnic Students Accounting Academic Of Medan. The method used is statistics descriptive analysis method, and using multiple linear regression analysis. The data used in this study are primary and secondary. Samples in this study amounted to 72 customers with a sampling technique that by using purposive sampling. The results of this study indicate that Brand Trust and Customer Satisfaction of Telkomsel Card have significant impact to Loyalty at State Polytechnic Students Accounting Academic Of Medan.
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