Abstract :
The objectives of the study were 1) to find out the types of hate speech strategies
which are used by haters in politicians? instagram, 2) to describe the realization of
hate speech used by haters in politicians? instagram, 3) to describe the reasons of
using hate speech which are used by haters in politicians? instagram. This research
was conducted by descriptive qualitative design. The data of this study were 423
comments of haters in politicians? instagram which selected from about 4 months.
The sources of data were comentator in politicians? instagram. The data of the
study were the utterances of comment by haters in politicians? instagram. The
findings of the study show that : 1) there are four types of hate speech strategies
found in politicians? instagram namely bald on record hate speech, positive hate
speech, negative hate speech and sarcasm or mock hate speech, 2) the realizations
of languange hate speech were done through be disinterested, unconcerned,
unsympathetic, use inappropriate identity markers, use obscure or secretive
languange, seek disagreement, use taboo words, other names, frighten, condescen
d, scorn or ridicule, personalize/pronoun, and other realizations were found in
politcians? instagram namely insult and similes. 3) The reasons for using hate
speech were to vent negative feelings, to entertain the viewers and to serve
collective purposes. The new reason was found namely to show disagreement, to
show dissatisfaction, to mock the politician, and to clarify something.