Abstract :
The purpose of this research was to determine and analyze the influence of
Tangibles, Reliability Responsiveness, Assurance, Empathy on Public?s
Satisfaction of Besitang Sub-District and to know and analyze the most dominant
factors to influence Public?s Satisfaction. The research was conducted on Public?s
of Besitang sub-district. The population in this study was the Public?s of Besitang
Subdistrict who came to the Sub-District Office of Besitang. Data analyzing method
is by using descriptive analysis method and multiple linear regression. The
analytical method used is descriptive analysis method and multiple linear regression
analysis method. This type of research is associative research and the data used are
primary data and secondary data obtained through the study of documentation and
questionnaire whose measurements use a Likert scale. Data was processed
statistically by using SPSS for windows, namely t-test, F-test and identification of
the determinant (R2). The results of this study indicate that simultaneously
Tangibles, Reliability Responsiveness, Assurance, Empathy have a significant
effect on Public?s Satisfaction of Besitang Sub-Distric. Partially, each of the
Physical Tangibles, Reliability Responsiveness, Assurance, Empathy variables has
a positive and significant effect on the Public?s Satisfaction of Besitang Sub-District.