Pengaruh Gaya Hidup, Harga, Promosi dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Oppo pada Mahasiswa Fakultas Keperawatan Universitas Sumatera Utara
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Institusion

Universitas Sumatera Utara

Author

Simanjuntak, Ucong Boston

Subject

Lifestyle 

Datestamp

2018-12-21 02:56:54 

Abstract :
The purpose of this study is to analyze the effect of life style, price, promotion and qualityof product intention of purchase decisions oppo smartphone students in Nursing Faculty University of North Sumatra..Sampling in this study using uses probability sampling and random sampling. The type of data used in this study is primary data by distributing questionnaires directly to consumers. The number of samples in this study were 96 people. The methods used in this research include validity test, reliability test, descriptive analysis, multiple linear regression analysis, classical assumption test including normality test, heteroscedasticity test, multicolinearity test, hypothesis test that includes F test, t test, and test of coefficient of determination and independent sample t test.The results of this research show simultantly positive lifestyle, prices, promotions and products on purchase decisions.