Faktor-Faktor yang Mempengaruhi Keputusan Nasabah dalam Memilih Produk Rahn di Pegadaian Syariah Ar Hakim Medan dengan Cabang Metode Borda
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Institusion
Universitas Sumatera Utara
Author
Idrus, Taufiq Al
Subject
Pegadaian Shariah
Datestamp
2018-12-27 02:36:34
Abstract :
Pegadaian Shariah is an institution that can provide loans to the community to facilitate daily needs with sharia-based. There are many pawn institusion to giving their fund so that it becomes competitor for company both conventional and shariah, This research aims to determine the decision customers factors on location, promotion, products, and services in choosing rahn products. This research was conducted in the branch of Pegadaian Shariah AR Hakim Medan City. The type of data used in this research is using primary data. Data were collected through questionnaires were filled by interviewers reading the questions and then record the answers The Samples in this research are 100 respondents by using purposive sampling technique. This research is built on alternative criteria determined by the decision maker. The method used in this research is qualitative and quantitative research with Borda method. The Borda method is used to generate the weight and rank of alternative criteria on each factor based on customer decisions. The results of this research indicate that the location distance, the recommendation of relatives, the ease of procedure, and the professionalism of employee as an alternative criterion decision is the most influence costumer to making a decision to using Rahn. The research data also proves that the borda method can be used to unify the decision result that taken by decision maker.
Pegadaian Shariah is an institution that can provide loans to the community to facilitate daily needs with sharia-based. There are many pawn institusion to giving their fund so that it becomes competitor for company both conventional and shariah, This research aims to determine the decision customers factors on location, promotion, products, and services in choosing rahn products. This research was conducted in the branch of Pegadaian Shariah AR Hakim Medan City. The type of data used in this research is using primary data. Data were collected through questionnaires were filled by interviewers reading the questions and then record the answers The Samples in this research are 100 respondents by using purposive sampling technique. This research is built on alternative criteria determined by the decision maker. The method used in this research is qualitative and quantitative research with Borda method. The Borda method is used to generate the weight and rank of alternative criteria on each factor based on customer decisions. The results of this research indicate that the location distance, the recommendation of relatives, the ease of procedure, and the professionalism of employee as an alternative criterion decision is the most influence costumer to making a decision to using Rahn. The research data also proves that the borda method can be used to unify the decision result that taken by decision maker.
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