TA : Perancangan Media Promosi Wisata Alam Arung Jeram Bosamba Sebagai Upaya Meningkatkan Brand Awareness
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Institusion
Universitas Dinamika
Author
Oktarina, Rinda
Muh. Bahruddin (LECTURER ID : .)
Thomas Hanandry Dewanto (LECTURER ID : .)
Muh. Bahruddin (LECTURER ID : .)
Thomas Hanandry Dewanto (LECTURER ID : .)
Subject
650 Management & auxiliary services
Datestamp
2015-05-18 08:42:04
Abstract :
Nature Bosamba Rafting is one of the sights that have the potential to become one of the sights of the city Bondowoso. Bosamba a nature rafting (rafting) as well as to enjoy the natural beauty along the river that served New Sampean. Nature tourism rafting Bosamba has a lot of potential to be developed and promoted. But the promotion is done today is considered less and yet effective. If done promotional strategy to highlight the uniqueness of nature Bosamba rafting, then the public will be more aware and want to come visit Bosamba. The uniqueness which differentiates it from similar tourist rafting tours are relaxed and enjoy the natural beauty in the form of cliffs and waterfalls which are located around the rafting. By uniqueness can be a characteristic that is difficult to imitate by competitors alike. Of the existing problems, then this design is to design a media campaign directed nature rafting Bosamba an effort to increase brand awareness. This study used qualitative methods, the technique of observation, interviews, literature, existing studies and documentation to obtain the data. The results of the analysis of data obtained from the keyword research that is pleasant.
Nature Bosamba Rafting is one of the sights that have the potential to become one of the sights of the city Bondowoso. Bosamba a nature rafting (rafting) as well as to enjoy the natural beauty along the river that served New Sampean. Nature tourism rafting Bosamba has a lot of potential to be developed and promoted. But the promotion is done today is considered less and yet effective. If done promotional strategy to highlight the uniqueness of nature Bosamba rafting, then the public will be more aware and want to come visit Bosamba. The uniqueness which differentiates it from similar tourist rafting tours are relaxed and enjoy the natural beauty in the form of cliffs and waterfalls which are located around the rafting. By uniqueness can be a characteristic that is difficult to imitate by competitors alike. Of the existing problems, then this design is to design a media campaign directed nature rafting Bosamba an effort to increase brand awareness. This study used qualitative methods, the technique of observation, interviews, literature, existing studies and documentation to obtain the data. The results of the analysis of data obtained from the keyword research that is pleasant.
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