Analisis Faktor-Faktor Yang Mempengaruhi Konsumen Dalam Pembelian Sepeda Motor Di Jakarta Selatan
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Institusion
STIE Indonesia Banking School
Author
Wirakusuma, Bayu
Subject
HD28 Management. Industrial Management
Datestamp
2024-07-22 04:02:18
Abstract :
Research?s objective is to find factors which affect consumer buying of motorcycle in South Jakarta. In general, researcher has made questions that based on variables that form the group of factors which finally became factors affecting consumer buying. This research?s using the quantitative approach with non-probability sampling technique, convenience type. The amount of respondents is 200; consist of 64 women and 134 men. Statistic?s quantified by SPSS and factor analysis method. Research?s results is that there are six factors affecting consumer buying of motorcycle; first is aftersales, second is type, third is reference group, fourth is feature, fifth is design, and sixth is price Keywords: Motorcycle, Factor Analysis, South Jakarta
Research?s objective is to find factors which affect consumer buying of motorcycle in South Jakarta. In general, researcher has made questions that based on variables that form the group of factors which finally became factors affecting consumer buying. This research?s using the quantitative approach with non-probability sampling technique, convenience type. The amount of respondents is 200; consist of 64 women and 134 men. Statistic?s quantified by SPSS and factor analysis method. Research?s results is that there are six factors affecting consumer buying of motorcycle; first is aftersales, second is type, third is reference group, fourth is feature, fifth is design, and sixth is price Keywords: Motorcycle, Factor Analysis, South Jakarta
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