Analisis Pengaruh Citra Toko, Store Atmosphere, Harga Dan Kualitas Terhadap Loyalitas Konsumen The Goods Dept
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Institusion
STIE Indonesia Banking School
Author
Callista, Amanda Rizky
Subject
HD28 Management. Industrial Management
Datestamp
2024-06-14 05:59:20
Abstract :
This research aimed to analyse the influence of store image, store atmosphere, price, and quality to consumer loyalty of The Goods Dept. this study is based on the theory from Philip Kotler (2006) and previous study by Pusponingtyas (2010), Ketnoningrum (2009), Makarau (2007), and Ambrita (2009) on consumer loyalty. This study uses non-probability sampling method to the data by distributing questionnaires to 100 respondents. The results of the questionnaires was analyzed by using multiple linear regression analysis, t-test and F-test. This study has produced three outcomes: first of all, the t-test result shows that the independent variables which includes, store image, price, and quality have significant relationship to the consumer loyalty, while store atmosphere has no significant correlation to the consumer loyalty. Therefore, in order to increase consumer loyalty of The Goods Dept, the company should maximize the store image, price, and quality. Keywords : store image, store atmosphere, price, quality, retail store, consumer loyalty and The Goods Dept.
This research aimed to analyse the influence of store image, store atmosphere, price, and quality to consumer loyalty of The Goods Dept. this study is based on the theory from Philip Kotler (2006) and previous study by Pusponingtyas (2010), Ketnoningrum (2009), Makarau (2007), and Ambrita (2009) on consumer loyalty. This study uses non-probability sampling method to the data by distributing questionnaires to 100 respondents. The results of the questionnaires was analyzed by using multiple linear regression analysis, t-test and F-test. This study has produced three outcomes: first of all, the t-test result shows that the independent variables which includes, store image, price, and quality have significant relationship to the consumer loyalty, while store atmosphere has no significant correlation to the consumer loyalty. Therefore, in order to increase consumer loyalty of The Goods Dept, the company should maximize the store image, price, and quality. Keywords : store image, store atmosphere, price, quality, retail store, consumer loyalty and The Goods Dept.
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