Faktor-Faktor Yang Mempengaruhi Perilaku Investor Bitcoin
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Institusion
STIE Indonesia Banking School
Author
Suconingrum, Try Fajar Win
Subject
HD28 Management. Industrial Management
Datestamp
2024-07-19 07:37:55
Abstract :
Bitcoin is a popular cryptocurrency used by online firms and big businesses worldwide. One of the biggest advantages of Bitcoin is that the currency can cross borders easily ?facilitating international trade. For the purposes of investing, Bitcoin is similar to any other currency (or commodity) investment. This means, when it comes to your investment return, Bitcoin faces the same uphill battle as investing in. In other words, at any given time, Bitcoin is worth whatever the market says it?s worth. While this isn?t a problem in itself, investing in Bitcoin does pose some specific challenges.This research examines factorsaffectingofbehavior Bitcoin investors, used theory of planned behavior by Ajzen, and SmartPLS 3.0. This research used a sample of 100 responden from Bitcoin investors and whom understand about Bitcoin investment. The result of this research shows that attitude given the more influence than subjective norms and perceived behavioral control for intention and form a behavior investment. Only attitude has significantly positive impact on behavior Bitcoin investors while subjective norms and perceived behavioral have significantly negative on behavior Bitcoin investors. Keywords: Bitcoin, Theory of Planned Behavior, Attitude, Subjective Norms, Perceived BehavioralControl, Intention to Invest, Behavior Investors.
Bitcoin is a popular cryptocurrency used by online firms and big businesses worldwide. One of the biggest advantages of Bitcoin is that the currency can cross borders easily ?facilitating international trade. For the purposes of investing, Bitcoin is similar to any other currency (or commodity) investment. This means, when it comes to your investment return, Bitcoin faces the same uphill battle as investing in. In other words, at any given time, Bitcoin is worth whatever the market says it?s worth. While this isn?t a problem in itself, investing in Bitcoin does pose some specific challenges.This research examines factorsaffectingofbehavior Bitcoin investors, used theory of planned behavior by Ajzen, and SmartPLS 3.0. This research used a sample of 100 responden from Bitcoin investors and whom understand about Bitcoin investment. The result of this research shows that attitude given the more influence than subjective norms and perceived behavioral control for intention and form a behavior investment. Only attitude has significantly positive impact on behavior Bitcoin investors while subjective norms and perceived behavioral have significantly negative on behavior Bitcoin investors. Keywords: Bitcoin, Theory of Planned Behavior, Attitude, Subjective Norms, Perceived BehavioralControl, Intention to Invest, Behavior Investors.
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