PENGARUH KUALITAS PRODUK DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN
DI AZKIA SCARF BOJONEGORO
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Institusion
IKIP PGRI Bojonegoro
Author
DWITA, ALREZA YULIANTI RACHMA
Subject
L Education (General)
Datestamp
2023-11-15 02:51:39
Abstract :
Yulianti Rachma, Alreza. 2023. The Influence of Product Quality and Product Innovation on Purchasing Decisions at Azkia Scarf Bojonegoro. Thesis, Economic Education Study Program, Faculty of Social Sciences Education, IKIP PGRI Bojonegoro, Advisor (I) Ali Mujahidin,S.Pd,M.M,. (II) Dwi Erna Novianti, S.Si, M.Pd This study aims to 1) examine and determine the effect of product quality on purchasing decisions at Azkia Scarf Bojonegoro. 2) Assessing and knowing the effect of product innovation on purchasing decisions at Azkia Scarf Bojonegoro. 3) Assessing and knowing the effect of product quality and product innovation on purchasing decisions at Azkia Scarf Bojonegoro. This type of research is quantitative. Samples were obtained using cluster random sampling, with a total sample of 100 consumers of Azkia Scarf. Data collection was carried out by distributing questionnaires to Azkia Scarf consumers. Data analysis uses multiple regression analysis, F test, and T test. Based on the partial results of hypothesis testing, the product quality and product innovation variables have an influence on purchasing decisions of 91.437. From this statement it can be concluded that the variable product quality and product innovation have a significant effect on purchasing decisions at Azkia Scarf Bojonegoro. The results of statistical testing using multiple regression analysis can be concluded that the variable Product Quality (X?) and Product Innovation (X?) have a positive influence on Purchase Decisions at Azkia Scarf Bojonegoro. Keywords: Product Quality, Product Innovation, Purchase Decision
Yulianti Rachma, Alreza. 2023. The Influence of Product Quality and Product Innovation on Purchasing Decisions at Azkia Scarf Bojonegoro. Thesis, Economic Education Study Program, Faculty of Social Sciences Education, IKIP PGRI Bojonegoro, Advisor (I) Ali Mujahidin,S.Pd,M.M,. (II) Dwi Erna Novianti, S.Si, M.Pd This study aims to 1) examine and determine the effect of product quality on purchasing decisions at Azkia Scarf Bojonegoro. 2) Assessing and knowing the effect of product innovation on purchasing decisions at Azkia Scarf Bojonegoro. 3) Assessing and knowing the effect of product quality and product innovation on purchasing decisions at Azkia Scarf Bojonegoro. This type of research is quantitative. Samples were obtained using cluster random sampling, with a total sample of 100 consumers of Azkia Scarf. Data collection was carried out by distributing questionnaires to Azkia Scarf consumers. Data analysis uses multiple regression analysis, F test, and T test. Based on the partial results of hypothesis testing, the product quality and product innovation variables have an influence on purchasing decisions of 91.437. From this statement it can be concluded that the variable product quality and product innovation have a significant effect on purchasing decisions at Azkia Scarf Bojonegoro. The results of statistical testing using multiple regression analysis can be concluded that the variable Product Quality (X?) and Product Innovation (X?) have a positive influence on Purchase Decisions at Azkia Scarf Bojonegoro. Keywords: Product Quality, Product Innovation, Purchase Decision
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