Analyzing The Use of Online Marketing to Create Brand Awareness of IPMI's Undergraduate Program
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Institusion
Sekolah Tinggi Manajemen Ipmi
Author
Fadillah, M. Z.
Subject
HD28 Management. Industrial Management
Datestamp
2020-01-17 02:23:56
Abstract :
The study builds upon the literature in online marketing with the objective of understanding factors that has impact for product or service?s to strengthen a brand and thus creating brand awareness. A review of marketing channel literature reveals a set of factors and channel functions that are considered important in making decisions. The research process will describe elaborately the qualitative methods used for answering the research questions. By building upon previous research and data gathered in the area of online marketing, and brand awareness the writer concludes that the results are the lack of online marketing conducted hence minimum brand awareness gained for the institution. Keywords: Online Marketing, Brand Awareness, Minimum
The study builds upon the literature in online marketing with the objective of understanding factors that has impact for product or service?s to strengthen a brand and thus creating brand awareness. A review of marketing channel literature reveals a set of factors and channel functions that are considered important in making decisions. The research process will describe elaborately the qualitative methods used for answering the research questions. By building upon previous research and data gathered in the area of online marketing, and brand awareness the writer concludes that the results are the lack of online marketing conducted hence minimum brand awareness gained for the institution. Keywords: Online Marketing, Brand Awareness, Minimum
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