Factors affecting intention to adopt digital platform : an extention of the utaut model with the moderating role of customer loyalty
Total View This Week0
Total View This Week0
Institusion
Sekolah Tinggi Manajemen Ipmi
Author
Danu, Wachid Fahryan
Subject
H Social Sciences (General)
Datestamp
2021-12-17 07:51:08
Abstract :
Indonesia has been experiencing rapid digitalization in recent years. Moreover, the pandemic brings contribution by accelerating the digital services adoption among Indonesian consumers in many industries, not to mention building material industry. many building material players have developed their digital transformation, especially in customer order process. Yet, adoption rate for digital platform in the industry is not satisfying. For example, in SIG as the biggest building material provider in Indonesia, there are only 2,3% of their active building material stores who are adopting their digital platform. Many researches have observed the factors which influence intention to use of technology (UTAUT). But, not many of them observing in the context of building material industry. moreover, little has been known about the moderating effect of customer loyalty UTAUT model. The objective of the study is to investigate the significance of UTAUT model in the contexts of building material industry and moderating role of customer loyalty.
Indonesia has been experiencing rapid digitalization in recent years. Moreover, the pandemic brings contribution by accelerating the digital services adoption among Indonesian consumers in many industries, not to mention building material industry. many building material players have developed their digital transformation, especially in customer order process. Yet, adoption rate for digital platform in the industry is not satisfying. For example, in SIG as the biggest building material provider in Indonesia, there are only 2,3% of their active building material stores who are adopting their digital platform. Many researches have observed the factors which influence intention to use of technology (UTAUT). But, not many of them observing in the context of building material industry. moreover, little has been known about the moderating effect of customer loyalty UTAUT model. The objective of the study is to investigate the significance of UTAUT model in the contexts of building material industry and moderating role of customer loyalty.
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
