Evaluating The Utilization Of Youtube As A Marketing Tool In Indonesia
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Institusion
Sekolah Tinggi Manajemen Ipmi
Author
Daud, Nasreen Anis Putri
Subject
HF Commerce
Datestamp
2020-01-22 04:14:10
Abstract :
This research is conducted to gain knowledge and analyze the utilization of YouTube as a marketing tool in Indonesia. YouTube is the prime destination of Video-sharing website in the world that was found in 2004 by three Paypal Employees. A year later, in 2006, YouTube, LLC was acquired by Google Inc. As of July 2016, YouTube was ranked the second most popular site by a web traffic analysis company called Alexa Internet. Google earns its advertising revenue from the program called Google Adsense, which allows companies or brands to advertise on the video contents that are owned by their YouTube partners or on some available spaces and options on their website pages. This essentially opens up a whole new world for marketers to explore. The practice of using YouTube as a marketing tool is common across big businesses in first world countries with stable and fast internet connection like the United States of America, but different country would require different treatments and strategies. The result of the questionnaires supported by the theories mentioned above, states that YouTube is a powerful tool to use by marketers for the purpose of marketing a product, service, business, or brand in Indonesia. It is accessible for any age or gender given its large amount of videos and various kinds of channels and creators, it has almost every segment one could possibly imagine, making it the perfect digital space for advertisement. In the last chapter, further conclusion and recommendation will be thoroughly explained to give readers further understanding of the topic.
This research is conducted to gain knowledge and analyze the utilization of YouTube as a marketing tool in Indonesia. YouTube is the prime destination of Video-sharing website in the world that was found in 2004 by three Paypal Employees. A year later, in 2006, YouTube, LLC was acquired by Google Inc. As of July 2016, YouTube was ranked the second most popular site by a web traffic analysis company called Alexa Internet. Google earns its advertising revenue from the program called Google Adsense, which allows companies or brands to advertise on the video contents that are owned by their YouTube partners or on some available spaces and options on their website pages. This essentially opens up a whole new world for marketers to explore. The practice of using YouTube as a marketing tool is common across big businesses in first world countries with stable and fast internet connection like the United States of America, but different country would require different treatments and strategies. The result of the questionnaires supported by the theories mentioned above, states that YouTube is a powerful tool to use by marketers for the purpose of marketing a product, service, business, or brand in Indonesia. It is accessible for any age or gender given its large amount of videos and various kinds of channels and creators, it has almost every segment one could possibly imagine, making it the perfect digital space for advertisement. In the last chapter, further conclusion and recommendation will be thoroughly explained to give readers further understanding of the topic.
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