The Effect Of Employer Branding on Employee Expectation and Turnover Intention at Vidio.Com
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Institusion
Sekolah Tinggi Manajemen Ipmi
Author
Rizky K, M Faby
Subject
HC Economic History and Conditions
Datestamp
2020-01-17 03:23:11
Abstract :
Employer Branding (EB) is a key challenge in most of the organization today to encourage the best and most desirable employees to remain in the organization for maximum period. It is the responsibility of the employer to know how to attract them as the best employment of choice within the firm. However, vidio.com is one of famous online streaming industry in Indonesia which is recently facing the particular problem of retaining the best talents due to certain factors, especially for millennial?s characteristics. Therefore, this research aims to investigate: 1) The Effect of Employer Branding towards Employee Expectations in Vidio.com, 2) The Effect of Employer Branding towards Turnover Intention in Vidio.com, 3) The Effect of Employee Expectation towards Turnover Intention in Vidio.com. This research study is an explanatory research used a quantitative approach focusing on cause and effect relationship among variables. This study involved amount of population to 67 employees as the samples by using purposive sampling with questionnaire and documentation. The analysis technique used in this study is descriptive analysis with Partial Least Square (PLS)-SEM (Structural Equation Modelling), with the help of Smart PLS program. The results indicated that Employer Branding has a significant effect on Employee Expectations of 5,889 with a positive direction, Employer Branding has a significant effect on Turnover Intention of 2,042 with a positive direction, and Employee Expectations has a significant effect on Turnover Intention of 1,521 with a negative direction. The significant of the study for ?The Effect of Employer Branding on Employee Expectations and Turnover Intention in Vidio.com? should be beneficial for future researchers to design their investigation on similar study. Moreover, the finding could help Vidio.com and other online streaming firm to improve their employer branding strategy in order to avoiding amount of higher turnover rate. Keywords: Employer Branding, Employee Expectation, Turnover Intention, SEM, PLS
Employer Branding (EB) is a key challenge in most of the organization today to encourage the best and most desirable employees to remain in the organization for maximum period. It is the responsibility of the employer to know how to attract them as the best employment of choice within the firm. However, vidio.com is one of famous online streaming industry in Indonesia which is recently facing the particular problem of retaining the best talents due to certain factors, especially for millennial?s characteristics. Therefore, this research aims to investigate: 1) The Effect of Employer Branding towards Employee Expectations in Vidio.com, 2) The Effect of Employer Branding towards Turnover Intention in Vidio.com, 3) The Effect of Employee Expectation towards Turnover Intention in Vidio.com. This research study is an explanatory research used a quantitative approach focusing on cause and effect relationship among variables. This study involved amount of population to 67 employees as the samples by using purposive sampling with questionnaire and documentation. The analysis technique used in this study is descriptive analysis with Partial Least Square (PLS)-SEM (Structural Equation Modelling), with the help of Smart PLS program. The results indicated that Employer Branding has a significant effect on Employee Expectations of 5,889 with a positive direction, Employer Branding has a significant effect on Turnover Intention of 2,042 with a positive direction, and Employee Expectations has a significant effect on Turnover Intention of 1,521 with a negative direction. The significant of the study for ?The Effect of Employer Branding on Employee Expectations and Turnover Intention in Vidio.com? should be beneficial for future researchers to design their investigation on similar study. Moreover, the finding could help Vidio.com and other online streaming firm to improve their employer branding strategy in order to avoiding amount of higher turnover rate. Keywords: Employer Branding, Employee Expectation, Turnover Intention, SEM, PLS
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