Improving Paxi Barbershop Promotional Strategy
Total View This Week0
Total View This Week0
Institusion
Sekolah Tinggi Manajemen Ipmi
Author
Andrianto, Galih
Subject
HD Industries. Land use. Labor
Datestamp
2020-01-18 08:32:28
Abstract :
Nowadays, barbershops become promising business in Indonesia, the competition in barbershop industry also become fiercer. There are several new barbershop starts to emerge and try to compete with their own unique concept and more competitive price.PT Allyand Putra Perkasa, is engaged in service business for the men?s grooming. Business activity of PT Allyand Putra Perkasa is opening exclusive chain barbershop in Indonesia. PAXI Barbershop established at Jakarta in 1999, and currently become the leading exclusive barbershop in Indonesia. Unfortunately there are certain problem in the promotion strategy of PAXI Barbershop. To identify those problems the writer use some tools including Product Life Cycle (PLC),Segmentation, Targeting and Positioning (STP), PEST Analysis, Porter?s 5 Forces, SWOT Analysis, Marketing Mix 4P?s, and Promotional Mix Theory as my foundation to find best solution for PAXI. Based on Promotional Mix Theory, the writer found several lacks in the promotion of PAXI Barbershop. There are 3 area that PAXI Barbershop needs to improve: o Sales Promotion o Direct Marketing o Personal Selling Lastly, there are several recommendations based on the research that the writer would like to provide PAXI Barbershop that will bring benefit for their further development. Keywords: Barbershop, Marketing and Promotional Mix
Nowadays, barbershops become promising business in Indonesia, the competition in barbershop industry also become fiercer. There are several new barbershop starts to emerge and try to compete with their own unique concept and more competitive price.PT Allyand Putra Perkasa, is engaged in service business for the men?s grooming. Business activity of PT Allyand Putra Perkasa is opening exclusive chain barbershop in Indonesia. PAXI Barbershop established at Jakarta in 1999, and currently become the leading exclusive barbershop in Indonesia. Unfortunately there are certain problem in the promotion strategy of PAXI Barbershop. To identify those problems the writer use some tools including Product Life Cycle (PLC),Segmentation, Targeting and Positioning (STP), PEST Analysis, Porter?s 5 Forces, SWOT Analysis, Marketing Mix 4P?s, and Promotional Mix Theory as my foundation to find best solution for PAXI. Based on Promotional Mix Theory, the writer found several lacks in the promotion of PAXI Barbershop. There are 3 area that PAXI Barbershop needs to improve: o Sales Promotion o Direct Marketing o Personal Selling Lastly, there are several recommendations based on the research that the writer would like to provide PAXI Barbershop that will bring benefit for their further development. Keywords: Barbershop, Marketing and Promotional Mix
Download
book
BibTex
Latex, Jabref
cloud_download
Original Resource
url resource Institution
