Pengaruh Fasilitas Taman Alun-Alun Kota Kediri Terhadap Keputusan Berkunjung Dengan Minat Berkunjung Sebagai Variabel Mediasi
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Institusion
Institut Teknologi Sepuluh Nopember
Author
Adkha, Ajeng Elliya Maulidia
Subject
HT133 City and Towns. Land use,urban
Datestamp
2023-07-30 16:20:21
Abstract :
Taman Alun-Alun merupakan salah satu taman publik di Kota Kediri yang minim pengunjung dan masih kurang optimal dalam penyediaan fasilitas taman. Minimnya fasilitas taman membuat masyarakat kurang berminat mengunjungi Taman Alun-Alun dan dapat cenderung memutuskan untuk mengunjungi taman lain di Kota Kediri. Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas Taman Alun-Alun Kota Kediri terhadap minat berkunjung dan keputusan berkunjung masyarakat serta pengaruh minat berkunjung sebagai variabel mediasi. Data dalam penelitian ini diperoleh dari 250 responden pengunjung Taman Alun-Alun Kota Kediri. Penyebaran kuesioner dalam penelitian ini dilakukan menggunakan platform google form secara online melalui media sosial dan secara offline dengan cara peneliti langsung mengunjungi Taman Alun-Alun. Penelitian ini menggunakan metode analisis skoring untuk mengidentifikasi persepsi pengunjung terhadap fasilitas Taman Alun-Alun dan untuk mengukur minat berkunjung serta keputusan berkunjung masyarakat terhadap Taman Alun-Alun. Selanjutnya, metode analisis structural equation model partial least square (SEM-PLS) digunakan untuk mengetahui pengaruh fasilitas Taman Alun-Alun terhadap minat berkunjung dan keputusan berkunjung serta mengetahui pengaruh minat berkunjung sebagai variabel mediasi. Pengujian hipotesis dalam penelitian ini menghasilkan fasilitas bermain, fasilitas olahraga, dan fasilitas pendukung berpengaruh positif dan signifikan terhadap minat berkunjung sementara fasilitas rekreasi dan sosialisasi berpengaruh tidak signifikan terhadap minat berkunjung. Selanjutnya, fasilitas bermain dan fasilitas olahraga berpengaruh signifikan terhadap keputusan berkunjung sementara fasilitas rekreasi sosialisasi dan fasilitas pendukung berpengaruh tidak signifikan terhadap keputusan berkunjung. Sementara itu, minat berkunjung ditemukan memediasi pengaruh fasilitas bermain, fasilitas olahraga, dan fasilitas pendukung terhadap keputusan berkunjung. Minat berkunjung tidak memediasi fasilitas rekreasi dan sosialisasi terhadap keputusan berkunjung. =============================================================================================================================== Alun-Alun Park is one of the public parks in the city of Kediri, which has few visitors and is still lacking in terms of park facilities. The lack of park facilities has resulted in a reduced interest among the community to visit the Alun-Alun Park, and they may tend to choose other parks in the city of Kediri instead. This research aims to investigate the influence of the facilities at Alun-Alun Park in Kediri on the public's interest and decision to visit the park, as well as the role of interest in mediating this relationship. Data for this study was gathered from 250 respondents who visited Alun-Alun Park in Kediri. Questionnaires were distributed using Google Forms online through social media platforms and offline by researchers visiting Alun-Alun Park in person. The research employed scoring analysis to identify visitors' perceptions of the park facilities, as well as to measure the public's interest and decision to visit Alun-Alun Park. Furthermore, the structural equation model partial least square (SEM-PLS) analysis method was used to determine the influence of the park facilities on the public's interest and decision to visit, as well as to examine the mediating effect of interest in this relationship. The hypothesis testing in this study resulted in the findings that play facilities, sports facilities, and support facilities have a positive and significant influence on the public's interest in visiting the park. On the other hand, recreational and socialization facilities did not significantly influence the public's interest in visiting the park. Furthermore, play facilities and sports facilities significantly influenced the public's decision to visit the park, while recreational, socialization, and support facilities did not significantly influence the decision to visit. Additionally, the study found that interest in visiting the park mediates the influence of play facilities, sports facilities, and support facilities on the public's decision to visit. However, interest in visiting the park did not mediate the influence of recreational and socialization facilities on the decision to visit
Taman Alun-Alun merupakan salah satu taman publik di Kota Kediri yang minim pengunjung dan masih kurang optimal dalam penyediaan fasilitas taman. Minimnya fasilitas taman membuat masyarakat kurang berminat mengunjungi Taman Alun-Alun dan dapat cenderung memutuskan untuk mengunjungi taman lain di Kota Kediri. Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas Taman Alun-Alun Kota Kediri terhadap minat berkunjung dan keputusan berkunjung masyarakat serta pengaruh minat berkunjung sebagai variabel mediasi. Data dalam penelitian ini diperoleh dari 250 responden pengunjung Taman Alun-Alun Kota Kediri. Penyebaran kuesioner dalam penelitian ini dilakukan menggunakan platform google form secara online melalui media sosial dan secara offline dengan cara peneliti langsung mengunjungi Taman Alun-Alun. Penelitian ini menggunakan metode analisis skoring untuk mengidentifikasi persepsi pengunjung terhadap fasilitas Taman Alun-Alun dan untuk mengukur minat berkunjung serta keputusan berkunjung masyarakat terhadap Taman Alun-Alun. Selanjutnya, metode analisis structural equation model partial least square (SEM-PLS) digunakan untuk mengetahui pengaruh fasilitas Taman Alun-Alun terhadap minat berkunjung dan keputusan berkunjung serta mengetahui pengaruh minat berkunjung sebagai variabel mediasi. Pengujian hipotesis dalam penelitian ini menghasilkan fasilitas bermain, fasilitas olahraga, dan fasilitas pendukung berpengaruh positif dan signifikan terhadap minat berkunjung sementara fasilitas rekreasi dan sosialisasi berpengaruh tidak signifikan terhadap minat berkunjung. Selanjutnya, fasilitas bermain dan fasilitas olahraga berpengaruh signifikan terhadap keputusan berkunjung sementara fasilitas rekreasi sosialisasi dan fasilitas pendukung berpengaruh tidak signifikan terhadap keputusan berkunjung. Sementara itu, minat berkunjung ditemukan memediasi pengaruh fasilitas bermain, fasilitas olahraga, dan fasilitas pendukung terhadap keputusan berkunjung. Minat berkunjung tidak memediasi fasilitas rekreasi dan sosialisasi terhadap keputusan berkunjung. =============================================================================================================================== Alun-Alun Park is one of the public parks in the city of Kediri, which has few visitors and is still lacking in terms of park facilities. The lack of park facilities has resulted in a reduced interest among the community to visit the Alun-Alun Park, and they may tend to choose other parks in the city of Kediri instead. This research aims to investigate the influence of the facilities at Alun-Alun Park in Kediri on the public's interest and decision to visit the park, as well as the role of interest in mediating this relationship. Data for this study was gathered from 250 respondents who visited Alun-Alun Park in Kediri. Questionnaires were distributed using Google Forms online through social media platforms and offline by researchers visiting Alun-Alun Park in person. The research employed scoring analysis to identify visitors' perceptions of the park facilities, as well as to measure the public's interest and decision to visit Alun-Alun Park. Furthermore, the structural equation model partial least square (SEM-PLS) analysis method was used to determine the influence of the park facilities on the public's interest and decision to visit, as well as to examine the mediating effect of interest in this relationship. The hypothesis testing in this study resulted in the findings that play facilities, sports facilities, and support facilities have a positive and significant influence on the public's interest in visiting the park. On the other hand, recreational and socialization facilities did not significantly influence the public's interest in visiting the park. Furthermore, play facilities and sports facilities significantly influenced the public's decision to visit the park, while recreational, socialization, and support facilities did not significantly influence the decision to visit. Additionally, the study found that interest in visiting the park mediates the influence of play facilities, sports facilities, and support facilities on the public's decision to visit. However, interest in visiting the park did not mediate the influence of recreational and socialization facilities on the decision to visit
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