Institusion
Institut Teknologi Telkom Purwokerto
Author
Niesya, Ayunda Febriyanti
Subject
T Technology (General)
Datestamp
2024-10-10 03:27:55
Abstract :
The imposition of Large-Scale Social Restrictions (PSBB) during the Covid-19 pandemic
has forced most cinemas throughout Indonesia to close temporarily. This makes movie fans look
for alternative entertainment to fill their free time. Netflix is the most popular and most accessed
subscription-based streaming platform during the Covid-19 pandemic. Convenience, accessibility,
varied content options, lower costs, flexibility, and privacy factors are the reasons why Netflix was
chosen as an alternative to watching movies and made Netflix experience a significant increase in
the number of subscribers in 2020. However, there was a drastic drop in Netflix's stock price of up
to 70% amid a decline in the number of subscribers, which led to layoffs for hundreds of
employees in 2022. This research was conducted to forecast the Netflix stock price using a selected
model of the ARCH/GARCH forecasting method. This method has the ability to overcome the
heteroscedasticity and unstable volatility that often occur in financial data. Based on the research
conducted, the best model obtained was ARCH (2) with RMSE evaluation results of 42,192, MAE
of 37,287, and MAPE of 8.933%. The forecast results show an increase and decrease in September
2023.
Keywords: Netflix stock, forecasting, ARCH, GARCH