Institusion
Institut Teknologi Telkom Purwokerto
Author
Raihan, Muhammad Syafiq
Subject
N Visual arts (General) For photography, see TR
Datestamp
2024-10-11 08:55:39
Abstract :
Bank Sampah Mandiri is an effort that can be made to improve the quality of life
and public health. As time goes by BSM continues to develop so that it has many
creative and innovative activities to overcome the waste problem. Bank Sampah
Mandiri has enormous benefits for society. However, currently the promotional
media used is still very limited, the Bank Sampah Mandiri has an unattractive
design because the layout is not neat so the logo is often placed in a pile with
other elements, the choice of colors is not uniform which makes it less pleasing to
look at and the Instagram content is less interactive to the audience regarding
other problems such as not displaying the logo in every post as a visual identity to
increase brand awareness. The method used in this research uses qualitative
methods. The author's Instagram content design uses a flat design style with
digital vector. The design of Instagram content is made attractive by considering
the use of uniform colors, interactive and communicative to the audience, clear
layout to convey the message well, use of images to clarify information,
appropriate typography to make it easier for the audience to understand the
information. Apart from that, there is designing supporting media such as clothes,
key chains, leaflets, X-Banners and business cards.
Keywords : bank sampah, instagram, promotion