Perancangan Art Book Sektor Tourism di Kabupaten Wonosobo
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Institusion
Institut Teknologi Telkom Purwokerto
Author
Shah, Raihan Ardhi Kartika
Subject
N Visual arts (General) For photography, see TR
Datestamp
2024-10-15 07:22:51
Abstract :
The tourism sector in Indonesia is currently a primary focus of the government to enhance regional contributions. The potential of this sector can serve as a cornerstone to boost the economy of a region, one of which is Wonosobo Regency, known as one of the five poorest areas in Central Java. Wonosobo is renowned for its attractive natural and cultural tourism, especially among the younger generation interested in the "healing" trend. This study aims to design an art book to promote tourist attractions such as Telaga Warna, Candi Arjuna, the Ruwatan Rambut Gimbal Cultural Festival, and Mie Ongklok cuisine with a relevant approach to the healing phenomenon for Millennials and Gen Z. This research employs a qualitative descriptive method to produce an art book that is expected to attract young tourists to visit Wonosobo Regency as part of their healing activities. The art book combines realism and surrealism illustrations with tourism information presented in a soft selling manner through reviews, opinions, poems, quotes, and artwork, using metaphor, allusion, personification, allegory, pleonasm, and periphrasis. The art book also includes a guide map stored in the back section of the book. Supporting media used in this study consists of posters, tumblers, tote bags, social media stickers, and Instagram filters. Keywords: Tourism, Wonosobo, Youth, Art Book
The tourism sector in Indonesia is currently a primary focus of the government to enhance regional contributions. The potential of this sector can serve as a cornerstone to boost the economy of a region, one of which is Wonosobo Regency, known as one of the five poorest areas in Central Java. Wonosobo is renowned for its attractive natural and cultural tourism, especially among the younger generation interested in the "healing" trend. This study aims to design an art book to promote tourist attractions such as Telaga Warna, Candi Arjuna, the Ruwatan Rambut Gimbal Cultural Festival, and Mie Ongklok cuisine with a relevant approach to the healing phenomenon for Millennials and Gen Z. This research employs a qualitative descriptive method to produce an art book that is expected to attract young tourists to visit Wonosobo Regency as part of their healing activities. The art book combines realism and surrealism illustrations with tourism information presented in a soft selling manner through reviews, opinions, poems, quotes, and artwork, using metaphor, allusion, personification, allegory, pleonasm, and periphrasis. The art book also includes a guide map stored in the back section of the book. Supporting media used in this study consists of posters, tumblers, tote bags, social media stickers, and Instagram filters. Keywords: Tourism, Wonosobo, Youth, Art Book
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