Institusion
Institut Teknologi Telkom Purwokerto
Author
Zulfikar, Rahmad Adji
Subject
N Visual arts (General) For photography, see TR
Datestamp
2024-10-15 07:22:11
Abstract :
In the digital era, music has a central role as an expression of individual and collective
feelings in society. One genre that has emerged is punk rock, known for its simple
musical structure and provocative lyrics. The Jansen, a punk band from the city of
Bogor, Indonesia, attracted attention with the album "Banal Makin Binal", especially
the song "You are the Main Actor in an Opera" which was popular on digital platforms.
To explore a broader understanding and reach a larger audience, a 2D animated music
video was created. Qualitative research methods are used with SWOT analysis to
evaluate strengths and weaknesses. The purpose of this video is to promote the song
and make it easier for viewers to interpret the message contained. The use of 2D
animation with a "rotoscoping" technique helps illustrate the meaning of the song.
Promotional media includes stage videos, social media footage, Spotify animations,
posters and stickers, forming a music video that is visually appealing and deep in
conveying the meaning of the song.
Keywords: The Jansen, Music Video, Rotoscope, 2D Animation