Abstract :
This research aims to design a video to prevent promiscuous sexual behavior among
teenagers in Purwokerto. Apart from that, this research aims to educate teenagers in the Purwokerto
area about the dangers of free sex and provide information about the consequences of free sex. This
research uses a qualitative method with a direct observation approach, interviews, and
questionnaires to collect primary data from Student Students, Purwokerto Youth, and Dppkb3a
Agencies. Secondary data was obtained from various relevant literature. Data analysis was carried
out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) method to identify strengths,
weaknesses, opportunities and threats in designing this ILM video.
The choice of media to focus on social media, especially Instagram, is due to its high use
by the younger generation. Apart from that, the supporting media chosen includes teasers, posters,
Instagram reels, xbanners and Instagram stories. Through this video, it is hoped that teenagers will
gain the necessary knowledge and skills necessary to make healthy and responsible decisions about
their sexual lives. By increasing understanding and awareness about the risks of casual sex, it is
hoped that it can reduce the incidence of teenage pregnancy, transmission of sexually transmitted
diseases, and other negative impacts associated with unsafe sexual behavior.
Keyword : public service announcements, Free Sex, Education, Teens