Institusion
Institut Teknologi Telkom Purwokerto
Author
AULIA, INTAN NURUL SABRINA
Subject
N Visual arts (General) For photography, see TR
Datestamp
2024-10-17 06:12:10
Abstract :
Instagram is an effective medium as a publication medium for the creative community
because it spreads quickly and has diverse users, with features such as feeds, stories,
and reels that can reach a wide audience. Makin Akrab is a media that started from
the "Makrab Fest" event, aiming to provide a space for activists and creative
communities in the art and visual sub-sector in Banyumas to connect, share, and
collaborate with each other. This study uses qualitative methods such as observation,
questionnaires, interviews, documentation, and literature studies, as well as 5W+1H
data analysis. The results of the study show the need for publication content to
introduce, promote, and inform the creative community in Banyumas. Instagram
content has a great opportunity to become a local creative media that can connect the
creative community with the audience. This research can be a reference for future DKV
research by designing feeds, and similar reels discussing other than the creative
community so that the content of Makin Akrab in the future is more diverse.
Keywords: Instagram, publication media, content, creative community, Makin Akrab,
Banyumas.