Perancangan REBRANDING StartUp Games Stadium
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Institusion

Institut Teknologi Telkom Purwokerto

Author

Daud, Fathur Rahman Halim

Subject

T Technology (General) 

Datestamp

2021-11-15 08:17:59 

Abstract :
Games Stadium is a startup based in Purwokerto, Banyumas. Games Stadium focuses on the field of event organizer, application, and broadcasting. Games Stadium does not yet have a good promotional media to introduce the company to the public. This design uses a rebranding approach to build and strengthen the image of the Games Stadium to the public, especially to the gaming and sports communities in the Barlingmascakeb area (Banjarnegara, Purbalingga, Banyumas, Cilacap, and Kebumen). Using qualitative descriptive analysis, unique selling proposition, and positioning to determine the right rebranding and visualization strategy for Games Stadium. It is hoped that the solutions designed can make Games Stadium a company that is known by the public and is of interest to young people. Keywords: rebranding, visual communication design, promotional media 

File :
COVER.pdf
ABSTRACT.pdf
LAMPIRAN.pdf
ABSTRAK.pdf
BAB I.pdf
BAB II.pdf
BAB III.pdf
BAB IV.pdf
BAB V.pdf
BAB VI.pdf
DAFTAR PUSTAKA.pdf