Planning Concept of Marketing Communication for Meira Muslim Fashion Brand through Instagram
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Institusion
INSTITUT KOMUNIKASI DAN BISNIS LSPR
Author
Oditya, Adinda Amira
Subject
HT Communities. Classes. Races
Datestamp
2023-12-29 07:12:39
Abstract :
This study aims to increase the brand awareness of Méira Fashion Brand on Instagram. The theory used in this research is Understanding Digital Marketing by Damian Ryan and Calvin Jones. The project planning is using marketing tools according to Ryan and Jones such as Sites,Affiliate marketing and strategic partnerships, Online Public Relations, Social Networking, and Customer Relationship Management. The study found that the use of Instagram is the effective way since Méira only use Instagram as their media. Also the brand awareness is increase by the inspiring content that provided in Méira Instagram and the reach getting wider by the influencers role. The results of this study also show that people are loved to be inviting in social movement, with a religion touch. It is not only about sales but the customer need a personal impact for them.
This study aims to increase the brand awareness of Méira Fashion Brand on Instagram. The theory used in this research is Understanding Digital Marketing by Damian Ryan and Calvin Jones. The project planning is using marketing tools according to Ryan and Jones such as Sites,Affiliate marketing and strategic partnerships, Online Public Relations, Social Networking, and Customer Relationship Management. The study found that the use of Instagram is the effective way since Méira only use Instagram as their media. Also the brand awareness is increase by the inspiring content that provided in Méira Instagram and the reach getting wider by the influencers role. The results of this study also show that people are loved to be inviting in social movement, with a religion touch. It is not only about sales but the customer need a personal impact for them.
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